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Promoting
your website is one of the most important aspects of the whole
design package. After all, what good is it having a fantastic
website if nobody can find it. Roughly 85% of all internet
users use search engines to find what they're looking for,
therefore making sure your site is properly submitted to these
search engines is very important. Also targeting countries
is a good idea, for example: a small hotel wanting to attract
more foreign customers would submit their site to a German
or Spanish search engine.
Each search
engine has a unique way of identifying your web pages and
what keywords it will link to your site. There are tricks
that we have learned that will put your site where it will
be found quickly.
If you've
been on the Web for more than five minutes, you will have
had at least a few unsolicited emails from dubious individuals
along the lines of:
"Your customers can't find you! We GUARANTEE you a TOP
TEN listing on all the major search engines... Send your cheque
to... "
Avoid them like
the plague. They probably can get you a
top ten listing, but not for any useful keywords. For example,
they'll show you your top listing for a search string of "Your
Company Name" but no casual user will ever use that exact
search string, so it won't bring you any traffic. If they
guarantee you a Yahoo! listing, they're simply lying through
their teeth.
Initial
web site promotion from Tekrite includes individual
submission to the major search engines (we cannot guarantee
search engines will accept submissions - especially Yahoo).
Additional search engine submissions can be arranged later.
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