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Why
do I need a website?
Time has
shown that the Internet can be a bad place to set up a new
business. However, the Internet is good for helping established
companies grow their business. Their are three main ways in
which this works: helping new or existing customers gain better
access to the companies products and services a highly cost
effective advertising opportunity. helping the company to
improve awareness of who they are with both customers and
suppliers. The internet is an extremely efficient and economical
means of transmitting information products and services. The
growth rate of internet use and e-commerce is staggering -
in fact, we are probably experiencing the greatest change
to business since the Industrial Revolution. Today many people
search for whatever they want on the internet instead of looking
in the yellow pages or in the papers, and this trend can only
increase when you consider that thousands of people worldwide
join the internet every day. With a website, your company
becomes visible to a much larger audience 24 hours a day,
worldwide. Over 200,000 UK based companies already have a
web presence. A website provides instant access to information
about your company, whether it be your products or just your
phone number. It can be on 'online brochure', it can sell
your products direct or it can just have some information
about your company. A Website can be purchased for less than
an advertisement on local radio but, unlike a radio advertisement,
a Website is their 24 hours a day 365 days a year with the
possibility of reaching millions of people every day. Your
customers are able to contact you outside of your normal business
hours and with an E-Commerce site you can even make sales
when you're closed.
How
do I get online?
Many people
think because they have registered their domain name - that's
it, they're online. Even if you have your domain name, it
still has to be hosted somewhere. As with most things, the
cheapest option may not be the best. You may be offered 'free
web space', which is fine if you're wanting a modest web presence
or a personal website, but if it's for your company and you're
expecting many people to visit your site, it may not be worth
the risk. They may charge extra for more bandwidth (if you
get a lot of 'hits'), and the connection to the web space
may be unstable with too many people using it. We use an established
Internet Provider, who give us control over the web space
for our clients and are very reliable. Even if you have already
registered your domain name, we can transfer it to our web
space. Alternatively, you may have web space available with
your own Internet Provider, in which case we just need to
know the Host, Username, and Password to upload your website
to your web space.
What
about Search Engines?
Promoting
your website is one of the most important aspects of the whole
design package. After all, what good is it having a fantastic
website if nobody can find it. Roughly 85% of all internet
users use search engines to find what they're looking for,
therefore making sure your site is properly submitted to these
search engines is very important. Also targeting countries
is a good idea, for example: a small hotel wanting to attract
more foreign customers would submit their site to a German
or Spanish search engine. Each search engine has a unique
way of identifying your web pages and what keywords it will
link to your site. There are tricks that we have learned that
will put your site where it will be found quickly. Tekrite
will automatically optimise your new website for most search
engines, and submit it to the top sites.
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